WOCOO® is a unique user experience offering a wide range of social interaction and gamification that motivates and engages the user to score points to reach various levels of benefits and rewards.
Content is not dictated by “fake” financial push, but rather by organic relevance – what matters to the user and his/her communities.
Watching TV becomes a social exchange, allowing users to watch shows and interact with their friends and communities around these shows in ways not previously available on other social platforms.
Up to this point, there was over € 50.000,- invested in WOCOO®. The programming partners are briefed and waiting for financing confirmation to start work. Workload estimates, estimate the timing at 4 months for programming of the entire platform. That would mean: a start in July would enable us to launch by end of October/beginning of November. First content contract is signed and there are about 20 more in the pipeline (confirmed & to be signed at beta testing stage). Negotiations for a global ad sales deal have started. Further media partnerships are planned with the other agency networks: WPP, Interpublic, Omnicom, Publicis, etc. Business development plan and strategies have been defined and are ready to be implemented.
Global media sales partnership in negotiation
Implementation partners briefed
Workload, timing and costs defined